Posts tagged “Facebook Engagement”

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Social Media & Digital Marketing June 2023 Roundup

Posted on 29th June 2023

We’ve had a lot of updates for social media platforms this June, from new features to monetisation opportunities.

Here’s the latest updates in the world of social media this month….

Instagram Tests AI Chatbot in DMs

Meta are currently experimenting with using AI, and over on Instagram they have introduced a new AI chatbot. This works similarly to Snapchats ‘My AI’, where users can ask questions and get instant responses. By @’ing the AI in your DMs, you can incorporate the feature into discussions.

Mark Zuckerberg spoke of Meta’s current decision to focus on developing AI features: “In the short term, we’ll focus on building creative and expressive tools. Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways. We’re exploring experiences with text, with images, and with video and multi-modal experiences.”

Common Facebook Ad Mistakes to Avoid

Posted on 9th June 2023

When you create Facebook Ads, you’ll be expecting them to bring you good results. When you don’t seem to be getting these results however, it can be disappointing and may make you think Facebook Ads aren’t worth investing in.

However, there are many common mistakes people make when they create their Facebook Ads, that can have an impact on their performance.

Here are the Facebook Ad mistakes to avoid.

Creating Effective Facebook Ad Copy: Strategies for Boosting Engagement

Posted on 26th May 2023

When you start creating a plan for your Facebook Ads, one of the key things to make note of is the Ad Copy. This is what helps to sell your ad to the audience, so must be effective and persuasive enough to get people to engage with you.

Facebook Ad copy is important – when a user is interested in what they see, whether it be a graphic, article or video, one of the first places they’ll find more information about the ad on is in the copy This needs to convince and direct them to your landing page, where they can take further action.

If you need help with writing Facebook Ad Copy, here are some strategies to boost engagement.

The Dos and Don'ts of Facebook Ad Design

Posted on 5th May 2023

When you create your Facebook Ad, one of the most important things to consider is the ad design. The copy and the graphics must be eye-catching and persuasive, so that it stops people scrolling and grabs their attention.

There are certain things you should and shouldn’t do when creating your Facebook Ad Design, so here are the do’s and don’ts that you should follow.

Social Media and Digital Marketing April 2023 Roundup

Posted on 27th April 2023

April is coming to an end, and over the month we’ve had some changes in the world of social media – let’s take a look at all the recent updates.

Instagram Allowing 5 Links

Instagram now allows users to put 5 links in their bio. Previously, users who wanted to link to multiple sites or other social media on Instagram would have to use services like Linktree.

Now, users can add 5 separate links in their bio, and choose the order that these links appear in. This can be helpful for businesses who want to promote not just their website on their Instagram profile, but link to their other social media too.

How to Build and Grow a Successful Facebook Group

Posted on 10th March 2023

Building your own Facebook Group around your business is a great way to boost your presence on the platform and really retain those loyal followers.

Starting your Facebook Group means you need to find ways to help it grow into something that works successfully for your business – especially if social media marketing is a huge part of drawing in customers for your products and services.

Facebook Groups offer you a wide range of opportunities to expand your network, offer exclusives to group members and build stronger relationships with your followers.

Here’s how to build and grow a successful Facebook Group.

How to Increase Your Organic Social Media Reach

Posted on 8th March 2023

Organic Traffic has started to see a decrease on social media due to changes in algorithms, paid promotions and social media SEO keeping your content displayed to a small percentage of your followers until it starts attracting engagement.

This doesn’t mean however that getting organic social media reach is an impossible task for your business, after all, many small businesses can’t prioritise or afford to use paid services to boost their reach and engagement.

Here’s some ways how you can increase your organic social media reach.

Content Ideas that will Engage your Audience on Social Media

Posted on 3rd March 2023

If you’ve started a social media account for your business, you’re going to need content that gets the audience to engage. Your content must be relevant, and if you’re designing graphics alongside it, they must have some relation to your brand’s style, colour and have a design that stands out from other businesses in your industry.

Content must bring value to your audience, show your industry expertise, and be 100% original to your business’ social media.

If you’re struggling for content, here are some ideas that will engage your audience and get them interacting with your social media.

How To Create A Facebook Business Page

Posted on 1st March 2023

A Facebook Business Page is a great tool to use if you’re looking to set yourself up on social media. You’ll have everything you need to grow your business on Facebook at your fingertips, including access to things such as Facebook Ads and Facebook Shop, which can prove vital to your success in future.

Facebook has over 2.9 Billion monthly users, therefore using it to promote your business, and doing it right, can have great rewards for you.

Here’s how to create a Facebook Business Page.

How To Promote Your Facebook Page

Posted on 26th August 2022

Facebook can be a great place for business owners to do their social media marketing successfully. With so many tools available for businesses on Facebook, you can really make use of what’s available to build your business’ presence on Facebook, bringing you a new audience, more engagement, reach and potential new sales.

If you’re looking to promote your Facebook Business Page, then here are some tips to help you get started.

Personalise and Perfect Your Page and Your Content

The first thing you need to do is make sure all of your personal details are filled out on your business page. This lets the audience know what your business is about, where you’re located and how they can contact you. This information is the basic information needed on all social media channels, as it will help people to find out more about your business, and let them learn more about you.

You also need to personalise your posts to relate to your target audiences’ interests, in order to get them engaging with you. If you receive comments, respond to them in a timely manner, and start conversations in order to build up a relationship with your audience.

Tips On How To Create Engaging Visual Graphics On Social Media

Posted on 24th June 2022

If you know how to write good copy for your social media posts, then you need to make sure the images you’re putting alongside it are as equally engaging and interesting. With visual content being one of the main things you need to focus on when advertising on social media, you have to make sure it is a good way to attract people to interact with you and follow you on social media.

With images on LinkedIn having a 98% more engagement rate than plain text posts, getting your visual content right is important to sustain your social media growth. Here are some tips on how you can achieve this with your visual content online.

Keep In Line With Your Branding

If you have certain brand colours or a brand style guide, make sure you follow this when you create your posts. This will help to create a continuous and visually pleasing looking grid or feed and will help people to recognise your

The Importance of Business Owners Checking Their Insights

Posted on 14th June 2022

Keeping on top of your insights on social media is important if you want to see growth across your platforms. Insights help you to plan and modify your content so that you’re getting the best results from your social media marketing campaigns. Facebook provides you with detailed insights across a range of important elements.

If you’re not currently looking at your insights and using them as a guide in order to have a successful business page, here are some reasons why you should start.

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